Department Of Mass Communication And Media Studies

BS Social Media program takes an in-depth look at the relationship between Social media, society at the global level, theories, Social media research, mobile technologies and the impact on human behaviour and lifestyle, and examines how users capitalize on social media and how the stakeholders interact, to support their ideas and opinion. This program is being offered in two areas of specialization, namely Social Media and Digital Media Communication.
Our Bachelor in Mass Communication prepares students for immediate entry into the professional world of the mass media industry. The 4 years program is carefully planned to meet the current and future needs of students, organizations, and businesses in Pakistan and elsewhere. It includes a variety of theoretical and practical courses in audio, video, and digital production that will equip students to meet the growing needs of the nation and region. Likewise, journalism, PR, advertising, and online broadcasting are integrated into the three concentrations of the program.