Dr. Syed Ali Hassan Shah

Assistant Professor
PhD. Mass Communication, University of Gujrat
MPhil Mass Communication, University of Gujrat


Dr. Syed Ali Hassan Shah is the Assistant Professor of Mass Communication Dept. at GIFT University, Pakistan. Earlier he has worked in University of Gujrat, University of Sialkot and University of Narrowal. He has many research papers which are published in various national and international Impact factor journals. He has worked as research assistant in HEC approved projects.

Teaching Interests

  • Mass Communication Research and Theory
  • Mass Communication Research Trainer
  • P.R and Advertising
  • Camera work
  • Non Linear Editing
  • Radio Programs and Editing
  • TV short film and Documentary and Editing

Editorial Board Member

  • Academic member of Reviewers’ Board of Athens Journal of Mass Media & Communications, Greece
  • Advisory board member in Human Nature Journal of Social Sciences, Pakistan
  • Advisory board member in Online Media and Society Journal, Pakistan

Research Conference

  • International Istanbul Scientific Research Congress, Role of Advertisement in Creating Exaggeration on Youth Behavior, March 12-13, 2022 ISBN: 978-605-71167-8-9, Page 198-223

Selected Publications

  • Analysis of Zarb-E-Azab in International Elite Press and Image of Pakistan. Human Nature Journal of Social Sciences. Vol 3, Issue 3, Sept, 2022
  • Portrayal of Pakistan’s Image in the International Press before Operation Zarb-E-Azab. Pakistan Journal of Media Sciences. Vol 3, Issue 1, 2022
  • Portrayal of Women’s Issues in Leading Press of India and Pakistan, Webology. Volume 18, No. 5, 2021 September Issue.
  • Portrayal of Pakistan's Image in the International Press Regarding Operation Zarb E Azab, Pakistan Social Science Review, Volume 4 Issue 3, 2020.
  • The framing of Women Issues in Elite Press of Pakistan, India and Bangladesh, PONTE Journal, Volume 74 - Issue 6, Jun 2018
  • Smartphone and its Psychological Effects on working women of Sialkot: International Journal of Scientific & Engineering Research, Volume 7, Issue 5, 1007 ISSN 2229-5518, 2016 (Impact Factor 3.8).
  • Effects of Cartoon Network on the Behavior of School Going Children (A Case Study of Gujrat City). International Research Journal of Interdisciplinary & Multidisciplinary Studies. 1 (1), 173-179, 2015
  • Portrayal of verbal violence in Pakistani feature films: A case study of women. European Journal of Research and Reflection in Arts and Humanities, 3 (1), 26-33. (2015)
  • “Social effects of Cell Phone Packages on College Students” International Journal of Engineering Sciences & Research Technology, ISSN: 2277-9655, Vol. 3(11): (November) 2014 (Impact Factor: 2.114)
  • “Role of New Media in Political Discussion and Changing Voting Behavior of University Students” International Research Journal of Social Sciences ISSN 2319–3565, Vol. 3(7), 1-7, July (2014).
  • “Impact of Cable/T.V on Modern Lifestyle: A Study of Women” Research on Humanities and Social Sciences, ISSN (Paper) 2224-5766 ISSN (Online) 2225-0484 (Online), Vol.4, No.13, 2014 (Impact Factor 5.45)
  • “Role of T.V Media Contents in Reshaping Perception of Educated Youth A Case Study of Gujrat Regarding T.V News and Current Affair” IOSR Journal Of Humanities And Social Science (IOSR-JHSS), ISSN: 2279-0837, p-ISSN: 2279-084, Volume 16, Issue 5 (Sep. - Oct. 2013).
  • “Political Awareness and Media Consumption Patterns among Students: A Case Study of University of Gujrat, Pakistan”, International Journal of Multidisciplinary Research and Academy, ISSN: 2249-2496, Volume 3, Issue 4 (Impact Factor 4.567).
  • “Effects of Indian Film Stars in Multinational Product Advertisement on Trend Setting and Purchasing Behavior”, International Journal of Scientific & Engineering Research, Volume 4, Issue 7, July-2013 528 ISSN 2229-5518 (Impact Factor 3.8).
  • “Impact of Indian Star’s Advertisements in Multinational Products (The study of the consumer purchasing behavior of District Gujrat, Pakistan)”. It is my six months research work and also my BS (Hons) final thesis. I have done this research in 2011 and published by Lambert Academic publishing (2012) ISBN 978-3-659-30118-6.