Mohsin Ali Shams

Additional Charge
PhD Media & Communication Studies, University of Central Punjab (In Progress)
MPhil Communication Studies, Punjab University


Mohsin Ali Shams is currently working as a Lecturer in the Department of Mass Communication & Media Studies, and Brand Manager Marketing, GIFT University, in Gujranwala. Previously, he has worked as a Lecturer at University of Gujrat, Sialkot Campus and Lahore Leads University. 

Mr. Mohsin Ali Shams has his PhD in Media and Communication Studies in progress from the University of Central Punjab. He likes to teach courses relating to Media Marketing & Management, Advertising & PR, Advance Reporting, Communication Skills, TV News Production, Documentary Production and Brand Management.

In addition to his academic portfolio, he is a young, enthusiastic, determined marketing professional, having extensive market knowledge and expertise in corporate brand management. 

He has worked as a market professional for some prestigious companies. In 2014, he started off his career with JWT Advertising and also worked as an Associate Account Manager at Synergy Dentsu. Within the same year, he got successfully appointed as the Business Development Manager for Linking Media and worked there for almost two years. 

In November 2016, Mr. Mohsin was appointed as the Brand Manager of the Credence Group and worked his ideas in promoting the different brands of the group.

Later in February 2019, Mr. Mohsin joined GIFT University as Brand Manager Marketing as well as was appointed as Lecturer in the Faculty of Mass Communication and Media Studies. He is successfully serving as the part of the Management and Academia with great zeal and zest.

Teaching Interests

  • Media Marketing & Management
  • Marketing Communication
  • Advertising & PR
  • Team Management
  • Advance News Reporting
  • Social Media Marketing
  • Organizational Communication
  • TV News Production
  • Marketing Strategy
  • Brand Management
  • Social Media Analysis

Research Interests

  • Social Media Marketing
  • Brand Management
  • Social Media Analysis

Awards and Honors

  • Received 100% PhD Scholarship Award from University of Central Punjab