SASS - School of Arts and Social Sciences

MA Mass Communication and Media Studies

Program Description

MA Mass Communication and Media Studies prepares students for entry into the professional world of the mass media industry. The 2-years Master in Mass Communication/Media Studies program is carefully planned to meet the current and future needs of students, media organizations, and houses in Pakistan and elsewhere. It includes a variety of theoretical and practical courses in print, audio, video, and digital production that will equip students to meet the growing needs of Pakistani media. Likewise, print journalism, electronic media public relations, advertising, and online broadcasting are integrated into the program.

The MA Mass Communication and Media Studies Program is designed for students who thrive on making positive changes in the media field and production. This program is ideal for students with an interest in various media work fields and newsgathering, writing, and editing both in print and broadcasting. It is designed for students who are interested in media and public opinion research. Whether you are interested in media research, communication policies, strategic communication, and diplomacy, or working in writing for print media or shooting and editing television news, there is a place for you in Mass Communication and Media Studies Program.

Career Prospects

This course can help you become a:

Public Relations Manager
Journalist at Mid-level
Advertiser
TV Current Affairs Anchor
Freelance Media Practitioner
Communications Officer
News Room Manager
Reporter-cum-Cameraperson
Current Affairs Producer
News Producer
Assignment Editor
Creative Writer
Researcher
Image Consultant

Program Objectives

The key objectives of this program are:

To cater to the industrial needs of skilled professionals.
To inculcate higher ethical standards into aspiring journalists.
To develop writing and reporting skills pertinent to print media.
To develop communication skills pertinent to electronic media.
To acquaint aspiring journalists with news and program production for television and radio.
To become a skilled graphic designer and videographer.
To ensure that they are well aware of social media and utilize them for information flow, business development, and marketing.
To become skilled Public Relations (PR) practitioners.

Program Structure

Structure	No of Courses	Cr. Hrs
University Core	3	9
Media Courses	12	36
Elective Courses (Internship/Project)	2	6
General Courses from other Subjects	5	15
Total	22	66

Minimum Eligibility Criteria

The university welcomes applications from students who have successfully completed 14 years of education (BA / BSc or any other equivalent degree) with at least 2nd division.